It was a small serif monogram centered on the top of the pocket. The shirt was always a white oxford button down. The monogram was always blue. I never heard an employee call him, 'the boss.' He was, 'GMS.' "GMS is pissed off about this." "You gotta stay at the hotel GMS owns." "GMS won't let me go." And the infamous, "GMS wants cinnamon toast."
For almost four years I handled an account called the NY Yankees. There are a lot of stories that came from it. But for now there is only the monogram. GMS. By the time I came along GMS was wearing white turtlenecks. But employees wore his 'hand me down' white oxfords with his blue monogram. From the man who cut grass to the man who bought the insurance. Those monogrammed shirts were everywhere.