I love this commercial. Tasteless? Without a doubt but then so is the beer. I remember Bud Light being introduced when I was in college. I wanna say '82 or '83...I dunno. The goal was to convert Miller Lite drinkers. That kinda boils life down to its essence. Two crappy beers and the people who fight over them. You were a Ford or Chevy man. You were a Miller Lite or Bud Lite guy. You're a, "Dude" or "Awesome" guy.
And while I hate to admit it - - I like it in the can. This is mindless drinking. The lime flavor could easily be replicated with a squeeze of lime but sometimes all you can do is open a can. Especially after you've had seven or eight of these. I prefer a Lemon Lager. I remember the first time I had one was at Twickenham and the Wasps were playing the Saracens. I was new to Rugby and London friends were showing me the ropes and the beer. A lemon lager is simply light beer with Realemon squeezed on top. By Realemon I mean fake lemon. You know...that concentrate in the plastic lemon? It's very refreshing. Very drinkable. "Give it to me with some plastic lemon." I dunno. Not a great advertising line.
You can probably find this belt as easy as finding Bud Lite Lime. While I was looking for the authentic Springfield sling belt - - I kept running into this adjustable belt. I finally gave up the hunt for authentic and ordered the belt from the Willis Geiger catalog some 15 years ago. Here's some advice...whenever you see an adjustable belt...buy it. You may be 30 years old with a waist size to match but trust me on this. If you like beer - - buy adjustable belts.
On Sunday afternoon it's the belt for a pair of wide wale cords, a flannel tartan button down and a pair of suede chukkas. Grab a bag of BBQ pork rinds, pop open a can of BL Lime and you're living large. Turn on the game or, if you're like me, settle into something black and white from the 30's on Turner Classic Movies. Just be sure to keep the pork rind crumb dust off the suede shoes. That can get expensive.
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