I smoked Larks when I went in the Army. Sometime during basic training I bummed a Salem after a run and liked the cool after taste. Most of the young blacks I served with were Kool or Newport smokers and they opened the pack from the bottom to keep the filters clean. Whites were almost all Marlboro (box) smokers. During arguments, usually stereo wars, I remember hearing, "You Marlboro smoking, Budweiser drinking, white sock wearing mother fucker." Or, "You Kool smoking, Schlitz Malt Liquor drinking, in grown hair mother fucker."
I was sent to Canadian jump school in Edmonton where I tried, Cameos, du Maurier and English Ovals until settling on Export A's. They paired nicely with Labatts Blue. Back at Ft Bragg I found Export A's being sold at a gas station just south of Fayetteville. They also sold cigars and I tried Dutch Masters that came in a Cameron wrapper. A major, seeing my five pack of cigars on a FTX, gave me a Hoyo de Monterrey Excalibur which turned me off Dutch Masters forever.
In college I cut back on cigarettes and cigars but smoked a pipe with Lane 1Q until an art professor turned me onto Mac Baren Virginia No. 1. After college I went back to cigarettes but cut back considerably by smoking unfiltered Camels then Lucky Strikes and briefly Old Golds. I dated and later married a rabid nonsmoker but found myself alone on business in London where I became a dedicated Silk Cut smoker until I bummed a Benson & Hedges Gold.
Two years smoke free (except for one). Ten pounds fatter. I like to think I had my fill while not being brand loyal. I'm not sure Draper would understand.