I first bumped into the NYC Beretta Gallery about five years ago. Town-housed among Manhattan's retail townhouses; Hermès, Etro, Longchamp, Chanel, and so many others…I was actually just looking for a pair of khakis. I pushed open the Beretta door, walked past security and was slapped in the face with racks and racks of obscenely beautiful apparel.
Looking back, it seems a shame shopping for khakis in Beretta -- Sort of like visiting Umbria on the wagon.
It's hard to describe just how diverse the gallery is. Roaming around on my last visit, I heard a man walk in and announce, "I've been invited to a shoot in Spain." I looked down from the second floor balcony and watched as the salesman sprung into action while those words, "I've been invited to a shoot…" bounced jealously between my ears.
While outdoor retailer's, Kevin's and Cabela's offer over the top decor, Beretta manages to pull off the outdoors aesthetic with understated elegance. Chalk it up to to Beretta's hometown of Brescia 'cause this ain't meatballs and gravy.
Much of what is in the NYC Gallery is not on line and much of what is on line is not in the NYC Gallery. Still, a past visit to the Beretta website found an olive moleskin maremmana hunting jacket, sadly long gone, for a surprising $99.
A women's wool felt cap made by Pennsylvania's Bollman Hat Company is currently on sale for $37.50 marked down from $75...
And at $75, they're made in the US and something of a surprise. I had mine cuffed and there was no extra charge.
That's the thing about Beretta. You can find a $20 ball cap...
Or, there's a $140 number that looks like a Vietnam boonie hat I lusted after when I was in the Army.
Field watches are reasonable…
The engraved carafe and glasses are available in store and on-line...
While the best looking cocktail pitcher I have ever seen is only in the store. A steal and you're only seeing it because I gave up martinis.
I haven't given up ice but the elephant foot ice bucket is a good example of Beretta's price swing.
And like the 32" barrels on the $2,000 Silver Pigeon, there's value in Beretta. It's under the radar for most NYC residents. Save those types who go shooting in Spain.




























