14 September 2012
J. Press & Little Lord Fauntleroy
The late 19th Century - A train makes its way across the American West. Inside a passenger car, a woman, in Victorian dress and Ostrich plumed hat, holds a toy poodle in her lap with one hand while waving the air with the other.
Seated across from her is a man in a three piece suit smoking a cigar. He sees her waving and stands to open the train window. Sitting back down, she continues to wave despite the smoke rushing out the window.
Frustrated, she lunges at the man, yanks the cigar out of his mouth and throws it out the window. Returning to her seat she looks out the window with smug satisfaction. Frustrated, he lunges at the woman, takes her dog and throws it out the window.
The J Press venture with Ovadia & Sons, known as York Street, has resulted in a toy poodle. Press, once wise and understated, has been doing a lot of co-branding -- Ovadia, while a great looking and classic line, never seemed like a good value to me. It's in that land of $300 alpha sized shirts and $75 surcingle belts.
J. Press always needed a younger line in much the same way Brooks Brothers offered Brooksgate and the University Shop; Slimmer fitting and lower priced, usually as much as 30-50%. It was also a way to get the customer at a young age and keep him for the rest of his life.
While I expect only the most severe 25 year old to latch onto Press sack jackets -- The key is gonna be price and so far ain't no one talking what the prices are. Lastly, it is with great humility that I pass on this one word of advice. Edit.
Tricked out from straw boater head to Tretorn foot and madras-ed within an inch of your life isn't going to do much for you or your social life other than show a lack of imagination and perhaps testicle size. You're gonna need big ones to wear these rigs.
Frankly, I think the Yale Street models look an awful lot like Little Lord Fauntleroy. You may want to catch Freddie Batholomew's 1936 turn as the Lord before investing too heavily. Here, I posted the entire movie for you. My favorite part is when he gets his bike.