21 March 2012
Why Is Bonobos Being So Nice?
The New Yorker ran a cartoon with a cat pulling a mouse in wagon. The cat has this big smile and behind the mouse is another mouse chasing the wagon and yelling, "Think! Why do you think he's being so nice to you!"
Clearly, Bonobos has everything to gain by being nice to their customers. Whether you buy online or stop by their fitting room...they're gonna put you in a wagon and pull you around. But it's such a welcome change of pace from other retailers who can barely muster up a greeting much less a ride in a wagon. And then there's the idea of a "Guide."
The "Bonobos Guide Program at The Store at Bonobos HQ" works like this. Stop by their showroom at 45 West 25th Street, get fitted, and order anything from khakis to a Made to Measure Dinner Jacket (with choice of lining). Go here for details and an appointment. Amazingly efficient and your order shows up in day or two with pre-printed return label and free return shipping. By the way, there's a 15% discount for the military here.
If you are a brick and mortar retailer...you may want to pay close attention to Bonobos. I'm as cynical as they come, and was prepared to give these guys grief about the whole "Ninga" cheer leader culture but...it works. Check out the sales link if you're cheap like me. I particularly like the Hanukkah cords and the Nauti tote. I'm working on a Naughty Tote. Details soon.
How to confuse the Goyim: Hanukkah Cords on sale for $75 here
Nauti Beach Tote here. On sale $95