09 June 2008
M The Civilized Man
I have to admit...I was obsessed by this magazine. "M" A Civilized Man, was unique. It wasn't GQ. Which in the late 70's and through the 80's was sooo gay. If you picked up a copy of GQ at a newstand, you were telling whoever was standing next to you, you were gay. Not that there's anything wrong with that.
Esquire, save an issue or two or three a year, was just plain boring. Some amazing covers but inside the copy was as dull as the layout. Playboy was a joke. Not even close to what it was in the 60's. Buffed and waxed women who, like the cartoons, looked the same. Probably didn't help that Playboy was in very deep financial trouble.
Penthouse was always way out there. Early in it's life some great articles on food, wine and clothing were put into each issue. I'm thinking late 60s early 70s. Then Bob took off with film production and some fairly "organic" models. Often European. Always earthy. I was a fan. But there was nothing about clothes or cheese or how to make a Martini. Bob was focused, like a laser, on long legged, exotic, medium breasted girls from Paris who could do some amazing things with La Perla. And for that, I am forever grateful.
"M" didn't have naked women but it had everything else I wanted. Great covers with some beautiful graphic design and layouts. Some interesting stories but the clothes were to die for. Classic American for me and European for the straight fan of GQ. I'm not sure why they didn't make it.