04 November 2011
Jean Shepherd's Spitfire
Nobody can sell like the British. Nooobody. Whether it's a national airline or breath mints, you know they're gonna have a coat of arms. Something with a lion, a stag, some flag stuff and Latin. "Everything for Nothing - Nothing for Everything" is the motto I've selected for The Trad's coat of arms. I'd appreciate it if someone would put that in Latin for me.
Jean Shepherd did the voice over in this Triumph Spitfire commercial back in the early '70s. Shepherd, known mostly for A Christmas Story, was a writer who figured large in my world through fiction in Playboy and a column in Car & Driver. There was really nothing else I needed to read (except Penthouse).
Shortly after the commercial aired, Shepherd was on the Tonight Show and Johnny Carson asked him about the commercial. Shepherd tells a story of how even he was so impressed by this commercial that he bought a Spitfire. Minutes after driving off the car lot, Shepherd hits a LA highway and is happily cruising along until the car bonnet flys off.
I came very close to purchasing a white Spitfire because of Mr Shepherd. I also didn't buy a Spitfire because of Mr Shepherd. "Everything for Nothing - Nothing for Everything"