And then there are these guys...my old employer back in 1985. Sadly, Brooks Brothers has taken their marketing seriously while scrimping on the product. Anyone with a knowledge of this company for more than 15 years knows what it was like. Hefty oxford cloth button downs, rep ties with weight to them as opposed to the tissue paper construction of today. Made in the USA on all the labels versus Made in China or as this catalog proudly announces, "imported" when the product is not made in the US or Europe.
This massive catalog (Vol. 1 no less) sans models, echos the coffee table book published by Brooks some years ago. Covered in a grey, Loro Piana chalk stripe fabric it was crammed full of history with old store pictures and catalog pages. It made for fond memories of a time when Brooks Brothers really meant something. Now they've followed that "fond memory" with a ultra slick 258 page catalog of shameless gushing. Descriptions like, " providing merchandise of the highest quality" and "the mark of true luxury" all while confiding that a wash and wear shirt they've been working on for eight years is as much a tradition as their trademark; the Golden Fleece. The chapter headings started to remind me of a Men's Wearhouse commercial. "You're going to like the way you look. I guarantee it."
I have news about that non-iron shirt...it does not breathe. "...finely woven exclusively for Brooks Brothers by one of the world's premier fabric mills." Uh, that mill is in Malaysia and you can bet your golden fleece that the cost to produce that shirt falls far below the original polo button down. Long story short and my personal experience with the non iron shirting is this: A shirt that does not breathe will make you sweat. A lot. Sweat, unable to escape, starts to smell. When you smell of B.O. no one will give a shit you're wearing a Brooks Brothers shirt. Except Brooks Brothers. And if I might make one Trad observation here. Wrinkles are a clue you're wearing a natural fabric. Cotton and linen wrinkle and that means character. Polyester does not wrinkle but traps human odor. There's character there as well but I associate it with a bowling alley.
I will say this for Brooks. If you don't like it, for whatever reason, they will take it back and refund your money. And that includes those non-iron shirts. I doubt the Subway Inn Bar would reimburse you if didn't like the beer they sold you. Something to keep in mind.