07 July 2011
My Norge Homies: Moods of Norway
I really like this line created by Moods of Norway. They nail color with a wit and humor that makes me proud of my Norwegian roots. My family is from a town called Tynset, whose name my great grandfather anglicized and took for his own when he settled in Duluth. It never fails to amaze me why so many Norwegians immigrated to Duluth when Florida was available.
I showed up at a penthouse owned by the Norwegian consulate. In all honesty, I was a lot more interested in seeing the Penthouse.
But Moods of Norway won me over starting with this light Summer sweater. Who's gonna wear a sweater this Summer in NYC is another question but it should rock their world in Duluth.
Victor Skepp is head of sales and he tells me the line is popular with bands. I can see that. They don't have a store in NY yet but work outta their flagship in Los Angeles. I don't like Los Angeles but it's gotta better than Duluth.
This is a three piece suit in blue plaid. Not for the weak of heart but I think Paul Weller could pull it off.
There's some, okay, there's a lot of gimmick going on but it's all in good taste. Mostly.
I doubt this but they swear it's true.
They're big on tractors in Norway. I didn't know that. There's a lot of things I don't know about Norway or Duluth. And I'm okay with that.
I guess the hang tag tells the story. Although, I read somewhere that if clothing depends on a hang tag telling a story ... you're in deep herring.
Here's a shirt sleeve with a turn back cuff. Not to my liking but you might find it awesome.
This would be perfectly acceptable in a place of business. And that tractor is growing on me.
The lack of pretense is refreshing. My dad tells me Duluth isn't so refreshing. He told me when he was a kid his pee froze before it hit the ground.
And in the Summer the mosquitoes were so big they had landing lights.
I have to get to Duluth someday. And to Tynset too. Until then, I'm happy to see the Norwegians breaking into the NYC fashion scene. Uff da, baby!
Here's Stefan Dahlkvist, co founder and Victor Skepp. You can't get more Duluth looking than these guys.