American Giant has offered up three black T shirts for field review. Two large and one extra large. If you'll comment on how you propose to do your field test and agree to report the results in two weeks -- I'll send you one.
American Giant Black T-Shirt $25
A lot of people in the apparel business will tell you it's impossible to manufacture in the U.S. anymore. Actually, what they're really saying is it's impossible to make a 600% to 1,000% markup manufacturing in the U.S. anymore. Man, that's criminal.
A year and half ago, Avery Lucas designed a canvas trouser for The Trad and I featured it here. Button fly with side tabs, Avery contrasted dressier details with humble canvas fabric. We found a U.S. manufacturer who'd make it for $60. We'd sell it direct for $120. A trouser twice the quality at half the cost. What happened? That's a very long story.
I sat down with American Giant CEO, Bayard Winthrop and in less than five minutes our heads were both going north and south over the issue of insane mark ups. Winthrop's idea is simple. Basic tops made in the U.S. and sold direct. He explained that men are a lot more comfortable ordering apparel on line. Especially if it's well made and well priced. I don't think he's onto something -- I know he is.
Sweatshirts ($60) and t-shirts ($25) are thick-solid and well made. I've seen old, made in USA, Russel sweatshirts going for $100+ in Manhattan's "Vintage" boutiques. Clearly, that's drunken sailor money and some will argue $25 for a t-shirt is too. I'll only say this. I have an affection for black t-shirts.
Dad wore 'em,
I wore 'em,
Sgt Nick Penis wore 'em,
Mayne wore 'em,
and Baretta wore 'em.
I could wear 'em all year long -- But I'll need to know, "where can I go where the cold winds don't blow."